Basic idea: Safety vest turned high visibility bag. Providing protection + the feeling of security. Clean and simple design. Following the original design of the safety vest EN 471.
Sputnik Zurich is a small scale manufacturer of high visibility clothing and bags based in Zurich. Drawing directly from the city's urban development for its inspiration, material + production, Sputnik Zurich’s aim is to keep bikers and pedestrians visible on the street while providing an open platform for the design and development of new ideas.
SAFETY FIRST -- URBAN COMMUNITY -- SOCIAL ++
Zurich’s transportation system is a dense network of trams, buses, cars, mopeds and bikes intertwining and overlapping with pedestrian routes.
The complexity of the urban trafficflow creates risky situations for bikers and pedestrians: the reason for our production.
Being seen on the street protects YOU and opens you up for social encounters.
The subtle change of context of safety clothing affects the street scene and brings people together. The reinvention of a regular object attracts attention and provides a common thread between people, a topic for conversation.